Advertising

Have you ever wondered why it usually takes so short time to browse a magazine full with ads? Or do you know why so many people take advantage of tv commercials to zap to another channel or do something else?

Maybe because most print ads or tv commercials are not regarded by people as meaningful and satisfying experiences, attention-getting and suitable to attract consumers on brand values.

We know the established mechanisms of advertising and we can work with any type of campaign.

With regard to above the line advertising, IAKI’s experiential method provides the target with rich, impressive and evocative experiences, deeply involving both at emotional and rational level, enhancing all sensorial perceptions. Just like real experience, which, thanks to its multisensorial complexity, still remains the best form of persuasion.